Collie is revolutionizing dairy farming with technology that farmers love. As Marketing Lead, you'll own top-of-funnel marketing in the Netherlands, building the marketing engine from scratch and turning product magic into measurable momentum across the Dutch farming community.
What are you going to do?
As Marketing Lead at Collie, you own all top-of-funnel marketing activities in the Netherlands. You'll execute campaigns, manage content across channels, coordinate farm demonstrations and agricultural events, and build the marketing systems that drive farmer awareness and conversion as the company scales.
Tasks and responsibilities:
- Plan and execute a consistent content calendar across social media and email newsletters with differentiated messaging for farmers, industry professionals, and policymakers
- Develop and manage email campaigns and automation flows that nurture relationships through valuable content
- Own Collie's presence at agricultural fairs and industry events, building trust through direct farmer engagement
- Coordinate farm demonstration days alongside the sales team, converting sceptics into believers
- Develop outreach strategies including case studies, trade press partnerships, cooperative collaborations, and webinars
- Track campaign performance, analyse results, and iterate based on data-driven insights
- Build marketing operations and systems that scale as Collie grows and expands internationally
The offer
Join a dynamic startup with flat hierarchy, fast decision-making, and genuine investment in your growth. You'll enjoy real ownership over marketing strategy and outcomes, work with a motivated team in a modern Amsterdam office, and combine office time with farm visits across the Netherlands. The company supports your professional development and offers flexibility to organize your work for optimal performance.
- Real ownership of marketing strategy and outcomes as you build the function from scratch
- Competitive salary package matched to your experience and responsibility
- Unlimited holidays and flexible work arrangements
- Professional development support tailored to your growth
- Modern workspace in central Amsterdam with hybrid flexibility
- Creative support from freelance video and design professionals
- Access to insights and best practices from a portfolio of successful startups
Profile
You're execution-focused with strong organizational skills and follow-through discipline. You're self-directed, proactive, and comfortable building systems from scratch. You understand that farmers value practical, trustworthy, peer-to-peer communication over corporate messaging. You're genuinely curious about agriculture and willing to immerse yourself in Dutch dairy farming.
Job requirements:
- Two to five years of hands-on marketing, growth, demand generation, or lifecycle marketing experience
- Proven ability to build and optimize marketing funnels
- Hands-on experience with CRM and email marketing platforms such as Mailchimp, Brevo, HubSpot, or Monday.com
- Demonstrated ability to coordinate content operations and manage multiple marketing channels
- Strong analytical skills with ability to track performance and iterate based on data
- Native or near-native Dutch language skills with professional English proficiency
- Experience marketing to traditional or offline-first audiences, PR experience, or startup environment experience
Location
Amsterdam
Collie transforms dairy farming through innovative technology that empowers farmers to operate more efficiently and sustainably. Their smart collar and app solution enables farmers to manage entire herds with ease, fundamentally changing how modern agriculture operates. Backed by experienced investors and growing rapidly across the Netherlands with international expansion on the horizon, Collie seeks a Marketing Lead to drive awareness and adoption among Dutch dairy farmers who are ready for change.
